Data Conversion Specialist – STÄNGD (Stängd)

Consultant main priority will be to set up foundations of acquisitions funnel together with different parts of the Complay team, driven from the commercial activation perspective. Consultant will primarily working with web developers and core ComPlay team and also access to internal Digital Analytics team

Consultant key delivery will be

• Analyze existing tracking in Google Analytics and ensure event/tracking follows the same KPIs & definitions on web and native mobile apps
• Create tracking plan for; New sales flow on web, Usage on web, native mobile app, and on other big screen devices ( Samsung TV, AppleTV) Retention flow on web
• Implement tracking according to plan

Start Date: 2019-10-01
End Date: 2020-01-31